The big weekend is just three days away and hunters are already making their way to South Dakota. The pheasant opener is an event many retailers spend a lot of time preparing for as hunters converge to take advantage of great deals. "We call it the tan and blaze Christmas,” said Cabela’s General Manager Mike Fox. New this year, Cabela's will be giving away prizes for the longest tail feather, along with a banded bird contest. Prizes include a Cabela's shopping spree and up to five thousand dollars.