Retailers were gearing up for big crowds, ready to hit the deals. "I think people are willing to spend. They have Christmas money, they have gift cards, they want to get rid of it, burn a hole in their pocket," said Van Ginkel. Employees at Bohme reeled in customers with a "buy one, get one half off" sale on all denim. They saw dozens of their gift cards back at the register. Retailers said even though the discounts could last for awhile, you may want to head to the store as soon as possible, as everything is flying off the shelves.